The Nitty Gritty:
- Why Andrea titled her second book How To Stop Feeling Like Shit, plus what workarounds she used to promote the book on Facebook.
- How she planned for and used podcast interviews to promote HTSFLS — and why she recommends them for promoting a book.
- How she set up her sales funnel and email segmentation strategy for book #2.
- What challenges Andrea faced during her first book’s launch — and what she specifically changed for the second book’s launch.
Andrea sat down with me for a quick interview where we dive into how marketing her second book differed from the first, the journey (and challenges) she faced while writing her manuscript, and what she’s working on next.
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On working with — and embracing — success
I knew this book was going to be bigger. I knew that the publisher was going to ask more of me — and I needed to ask more from myself on a mental and emotional level. I really had to call myself out on it: just naming it, doing my own work, and leaning on my support system.
— Andrea Owen
An idea that comes up frequently when talking with Andrea is our rising above our upper limit. It’s the voice that dictates how successful and happy we can be. One step past that limit? The mind wants to self-sabotage. Andrea knows her upper limit well — but she’s learned how to outwit it.
It’s safe to say that most entrepreneurs face their upper limit at least once in their journey (and probably much more.) So too did Andrea — but she used the success of her first book as an opportunity to rise to the occasion, tap into her community for strength, and keep pushing forward.
On marketing a book through podcast interviews
Statistics show that podcast hosts tend to have more loyalty than, say, Good Morning America or The Today Show. So we sat down with our team nine months out and we started the process. It was researching [podcasts] and reaching out to my colleagues. I even asked on my personal Facebook profile. I knew it was just going to be for a season. In total, when this is all done, I’ve easily done 75 interviews.
— Andrea Owen
Online marketing strategies are constantly changing — and as an entrepreneur, you need to keep a watchful eye on new trends and adapt to them for success. For her second book, Andrea and her team looked at what worked for the first book and what didn’t, then tweaked the plan.
Where they saw an opportunity? Podcast interviews. Out of everything she’s done to promote her new book, Andrea says podcasts work best. If you’re promoting a new book or program, add podcast interviews to your strategy.
And like Andrea, put the bulk of your energy there, and see what comes back.
Listen to the full episode with Andrea Owen to hear more about how she used podcasts to promote her new book, how she pushes back on self-sabotage, and what her sales funnel and email segmentation strategy looks like.
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