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The Nitty Gritty:
- How personal exploration contributes to the evolution of your business.
- How to use your personal values to guide the decisions you make in your business.
- Why Beryl decided to create a membership community called The Village and isn’t afraid to “do it wrong.”
My guest for this episode of the Profit. Power. Pursuit. podcast is Beryl Ayn Young, the founder of Recapture Self, a community for moms who want to expand beyond their roles as mommies and explore their inner creative geniuses. Her story reminds us to be open to possibilities and what happens when you follow your “yes”—even when that means you might be called a rebel.
No one should ever be expected to be 100% on, 100% of the time.
– Beryl Ayn Young
Your Business Can {and Will} Evolve
Entry into entrepreneurship wasn’t Beryl’s intent when she picked up her camera as a creative outlet from her full-time gig as an elementary school teacher. Or when she and her husband lost their first child when Beryl was 20 weeks pregnant. To work through the healing of that loss, she leaned in and created a blog where her writing and photography helped her express her grief.
She ultimately started a photography business that allowed her to leave her full-time teaching position, against the advice of friends and family who valued the stability and consistent income of teaching. Beryl admits, it’s a scary process transitioning to working for yourself full time.
I knew that I would beat myself up if I didn’t try to go to the entrepreneurial route.
– Beryl Ayn Young
Beryl quickly realized she was not meant to be a photographer—she experienced stress and anxiety about how the photos would turn out—so she decided to offer a photography class to combine her loves of teaching and photography. That class went well, she became a photography instructor.
When I taught my first class, even though there was fear there, it felt like a more natural fit.
– Beryl Ayn Young
As you will hear in the podcast, as Meryl’s energy flowed to different areas, her business evolved. In addition to her online classes, her business offers extensions of creative exploration. Today, she inspires moms to live a more intentional, present, and connected life by giving themselves permission to lean into their creativity through a community she calls The Village.
Figure Out Your Values and Follow Your “Yes”
Get honest with what your values are.
– Beryl Ayn Young
You must get in touch with your intuition, listen, and be honest about your values. When Beryl considers a modification to her business, it has to be in alignment with her values—flexibility in her life and day, connecting with other people, and her creativity. Even though inherently Beryl knew that these were her values, it took her awhile to get really clear about them and then trust and use them to drive decisions about her life and her business.
And when does she know when it’s time for a change?
The process starts with getting curious and trying different things. There were plenty of things I tried and knew, well, that’s a no.
– Beryl Ayn Young
When it feels like a “yes,” you know it is something you should be doing.
Building a Movement
One of the best pieces of advice I ever got when I was growing my business was to ‘do it wrong.’
– Beryl Ayn Young
One of Beryl’s core values is connection, but it’s small, intimate connections where vulnerability and deep conversations can happen. As she began to think about building a membership community, as with everything, she wanted to do it her way. She asked herself, “How could I do this part of my business and do it wrong, in a way that only I can do it?” Her membership community, The Village, is going to speak to that process. Beryl wants to show other members of The Village how they can do their life wrong as well.
To learn more about Beryl’s movement of moms who make space and time for themselves through creativity, how she does “it wrong,” and The Village community she is building to extend beyond her personal brand, listen to the full episode at Profit. Power. Pursuit.
The Recapture Connection Project
You can join Beryl starting March 16th for the Recapture Connection Project as you follow sparks of creativity and see
where they lead. Because creativity is the guiding force that connects us to our truest, most authentic, meaningful ways of living.
Every week we bring you tangible takeaways from some of today’s most inspiring business owners. Be sure to tune in every week and subscribe on iTunes to Profit. Power. Pursuit.
