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The Nitty Gritty:
- Why speaking could become an integral part to your business
- Where to pitch your speaking services and get speaking gigs
- Why the Imposter Complex is a good sign
My guest this week on the Profit. Power. Pursuit. podcast is Tanya Geisler who is a leadership coach, TEDxWomen speaker and writer that teaches women how to step into their starring roles, own their authority and overcome the Imposter Complex in their lives and in their work.
We talk about how Tanya has actively grown the speaking segment of her business, how she and her team pitches her speaking services and why experiencing the Imposter Complex is a good sign.
Reach a Larger Audience Through Speaking
Speaking and sharing her message to a larger audience was a natural fit for Tanya. It was something she knew needed to have as an element of her business because she always loved the stage even from a young age. It was always her favorite responsibility even in jobs she didn’t like. Today, Tanya mostly does keynotes that are 45 minutes long with a 15-minute Q&A. Since the Imposter Complex is her body of work, she primarily speaks on that subject but collaborates with the event host to co-create the talk based on their learning objectives. It takes time to experiment and refine the message you want to deliver, even if you are gifted at speaking.
How to Pitch your Speaking Services
I can trace back every last speaking gig that I’ve had to a podcast interview that I’ve done.
–Tanya Geisler
Tanya and her team actively pitch associations and conferences as well as certain companies if she has a contact there. She rarely cold calls an organization. Being a guest on podcasts is a very effective way that Tanya gets speaking engagements; in fact, she can trace every speaking gig that she has had to a podcast interview she has done. Since Tanya is a coach she is able to find a moment in each interview where she can “coach” the interviewee, and that’s a really important moment of resonance. Ultimately, when that happens people lean in and listen more closely, and it’s in those moments that they realize they might want to book Tanya to speak to their organization.
The Imposter Complex: It’s a Good Sign
Nobody is ever fully ready for anything, but you’re ready enough.
–Tanya Geisler
There are 12 lies the Imposter Complex really wants us to believe. If you aren’t feeling the Imposter Complex you’re not pushing yourself hard enough. When something really, really matters to you, that’s when the Imposter Complex is going to show up and you don’t really want it to go away. When you don’t want to feel like an imposter you go to one of six coping mechanisms. You must always remember if you know more than the audience you are speaking to, it makes you expert.
Learn more about why the “pencil can never be sharp enough,” the process Tanya has developed to determine the goals of the audience she’s speaking to, Tanya’s Starring Role Academy and ways to overcome the Imposter Complex when you listen to the full episode.
I invite you to subscribe to the Profit. Power. Pursuit. podcast on iTunes so that you can tune in each week to learn from today’s savviest entrepreneurs.
Want to know the 3 things every woman with unshakeable confidence has in common? Join Tanya for her Unshakable Confidence Masterclass on November 30th. Click here for more information.
