One of the Quiet Power Strategies that I shared on CreativeLive a few weeks ago was: Know where you’re headed.
Are you playing a game of leap frog from good idea to good idea without knowing exactly where you’re going to land in the end?
If you are, you’re not alone.
I’ve talked to a lot of business owners lately, everywhere from San Francisco to Philadelphia to right here in Astoria, and I’ve heard that same story. You’re building a business, you’re crafting great offers, you’re even putting together good marketing campaigns.
But to what end?
Until you know where you’re headed, you can’t create a plan.
And what’s more, you end up reinventing the wheel each time you embark on a new project.
When I work with clients, my goal is to help them establish the single thing they’re driving toward overall. It’s that spark of motivation that can lead to an inferno of action. It’s focus. And it’s quite powerful.
We call that their Chief Initiative.
Do you know what your Chief Initiative is? It’s the one goal that is the destination for all the navigational decisions you need to make in the next year.
- Release your new product?
- Get a book deal?
- Bring on a business partner?
- Attend your first wholesale show?
- Do a quarter-million in revenue?
Everything else you do in your business revolves around that one goal. You build other goals, systems for growth, marketing campaigns, product development, team-building moves–everything–around that one goal.
Because then you know WHY.
You know where you’re headed.
And you can lead your business that direction.
Knowing where you’re headed is the biggest shift you can make between being reactive and being proactive.
And being proactive instead of reactive can make a huge difference in your energy level, creative capacity, and confidence in your business.
Instead of feeling like you’re spinning your wheels, you feel like you’re in the driver’s seat.
Do you like how many metaphors I’ve squeezed into this blog post?
If you’re ready to feel more in the driver’s seat of your business–and reclaim your energy level, creative capacity, and confidence, choose a Chief Initiative to serve you the next 12 months and focus all your activity on reaching that goal.
And if you want support on choosing that goal and creating the systems that serve it, I invite you to join us in 10ThousandFeet this Fall. We’ve got 5 spots left and I don’t expect them to last long.