Is it all glitz?
Lately, I’ve seen a great deal of pushback against the glitzy promises in Facebook ads or webinars about 6 or 7-figure businesses.
People say they don’t need or want to grow a 6 or 7-figure business. They’re tired of the hype. They just want to figure out how to make what they have… work.
When I started my business, I wanted to earn enough to stay home with my daughter and still drink daily iced lattes. My goal? Maybe $500 per month.
As my first year in business progressed and I quickly surpassed my old salary (not a huge accomplishment), it started to dawn on me that I had created a full-time job.
I had to work at least 35-40 hours a week to maintain the work that was now paying bills. It was working but it wasn’t very exciting.
Soon, I was introduced to people who were earning quite a bit more than I was but had similar businesses, similar experience, and similar audiences. “What was the difference?” I thought to myself.
They had a different goal and, because of that, they had designed their businesses to earn 6 or 7-figures instead of 4 or 5.
What’s the difference?
They didn’t get lucky. They weren’t working harder.
They simply designed their businesses to perform differently. And they believed in their ability (and the business’s) to perform to their goals.
I didn’t know this was possible when I started my business. Sometime in my life, I had arbitrarily assigned myself an earning ceiling around $35,000 (band geeks and religion majors don’t generally earn much).
I initially designed my business to hit that number. When I did, I pushed hard to reach a little higher.
Then I realized that if I just redesigned my business a bit, I could easily hit $120k+. So I did. And I did. I’ve been redesigning it to hit bigger goals ever since and I’ve trained my clients to do the same.
That might sound trite and simplistic. But I assure you, it is not.
Honor what you’ve already achieved.
What I see happen so often is that business owners like you beat themselves up when they haven’t hit the “glitzy” numbers that others have advertised. They don’t recognize—and honor—that they’ve achieved what they designed to achieve.
In other words, there’s a very, very good chance that the revenue you’re bringing in right now is the revenue your business is currently designed to bring in.
Pat yourself on the back. Seriously. Most people can’t get anything off the ground, let alone make offers and sell them to customers they’ve courted with their own two hands (and words). You have already achieved greatly.
Between a rock and a hard place?
Of course, that doesn’t mean you’re at where you’d like to be.
In fact, you might find yourself between a rock (a business that’s paying some or all of the bills) and a hard place (big opportunities or goals that seem just out of reach).
It’s not so much that you or your business is underperforming as that you have a huge opportunity to design it to work better and produce more.
You see, your business is working. If you push harder and harder with the business design you have right now, you won’t make it work more for you. You’ll just be working harder at the model designed to produce what you’ve already produced.
Maybe you haven’t felt like you had the time to market your business properly…
Maybe you wonder how everyone else “keeps up with everything…”
Maybe the Impostor Complex reminds you of all those times when you’ve set a goal and haven’t reached it…
These aren’t personal shortcomings. They’re a result of having a business design that doesn’t match your goals. A smart business design creates time, reduces the amount of effort required of you, makes team-building easy, and makes goals reality.
If you’re going to break through to those sought-after outcomes, you need a new business design.
Would you rather push yourself to make a business work that’s designed to earn $75k per year? Or push yourself to make a business work that’s designed to make $250k per year? Or $1m per year?
It’s the same amount of work. But the work is different and the decisions are different–because the design is different.
Time to commit.
This is why it’s important to talk about 6, 7, and 8-figure businesses. If you don’t know how those businesses work, you can’t design a business that performs that way—nor do you have the information you need to make an informed decision about whether you want to build that kind of business or not.
I assure you: if you want to build a 7-figure business, you can. It’s available to you. It might take you time, research, and experimentation to find the right business design to hit that number. But it’s out there and it is yours if you want it.
Right now, you can choose to work hard at a 5-figure business design or you can choose to work hard at a 7-figure business design.
Yes, people use these numbers to wow you and glitzify you–but under all that is a real need to exposure yourself to something different so you can make an informed decision about the business you want to build.
What will you choose?
I truly hope you choose to stop getting by and start getting ahead with a fresh business design. To help, I’ve created a set of free training focused on guiding you through making simple tweaks that allow you to earn more at a more predictable pace.
Register below to get started or click here for more information.
