“So, what I’m hearing you say is that I don’t need a big list to make money.”
One of my audience members realized that incredibly liberating fact on Friday during my CreativeLive course.
No, you don’t need a big list to make money. You don’t need a big list to release a great offer. You don’t need a big list to garner attention or leverage your true strengths.
Sure, list-building is a (perhaps, the) key marketing activity. But you can create a lot of success for yourself if you’re willing to sell while you’re building your list.
You can implement the Living Room strategy. The idea being that it’s a heckuva lot easier—and often much more rewarding both financially and energetically—to fill a living room instead of a stadium.
Bear with me. Imagine you’re a singer/songwriter. You’ve got a few backing instrumentalists and you’ve ready to start performing. Maybe you’ve already been performing for years.
What’s easier to sell 12 tickets to an exclusive, intimate performance in a living room? Or to sell 5,000 tickets to fill a stadium show?
The correct answer is the former. Yet, I see business owners aim to fill the stadium, stress about the logistics of such an endeavor, and then feel defeated when their efforts don’t match their expectations.
(This is an example of a Living Room Strategy I’m working on right now!)
Living Room strategy isn’t about playing small.
It’s about understanding how to get results now—and how those results set you up for Stadium-style success when and if you want it. If you follow my Facebook page you’ve started to see my writing on Quiet Power Strategy.
Quiet Power Strategy is all about perceiving, discerning, and focusing on what is going to create the greatest opportunity for service while allowing you to leverage both how you work best and what you want most.
When you choose to fill the Living Room instead of the Stadium, you can have more control over your outcomes, more money in your pocket, and more confidence in your mission. And at the same time, you’re setting yourself up to fill the Stadium later on. Soon, even.
So what does this look like in practice? Knowing you want to create a conference but creating an intimate salon first. Knowing you want to create a New York Times Bestseller but selling your methodology to corporations one at a time first. Knowing you want to create a product & idea empire but sitting with women in actual living rooms first.
You see, it’s not just entrepreneurs who want to serve small groups that leverage Quiet Power Strategy to fill Living Rooms first. It’s bona fide creative rock stars who were intentional about getting their ideas in the hands of the people who mattered most first, and then developing the infrastructure that could take their ideas to the masses.
It’s the confidence, control, and working capital that filling Living Rooms provides that allows for filling Stadiums later on. And that’s quietly powerful. It takes the perception to realize how you can be of service to a small group of incredibly committed customers, the discernment to know how your unique skills, strengths, and passion will create amazing experiences for them, and the focus to actually execute the plan.
The entrepreneurs who will be filling Stadiums in 2015 and beyond are filling Living Rooms today.
P.S. Due to popular demand, I actually created a Living Room Strategy training. Click here to find out more.