What creates a business breakthrough? Is it getting mentioned in a national magazine? (Not a chance.) Is it staying on top of every social media platform? (No way.) Is it building a giant course and getting all your friends to blog about it? (Highly unlikely.)
Often, a breakthrough occurs not because you’ve willed it so through blood, sweat, or tears but because something clicks into place.
Quite often, that thing clicking into place is positioning.
It’s the adjustment of your message, your brand, and your way of connecting with people that helps them understand how you can help them and helps them feel comfortable and confident in working with you. This small (or sometimes not so small) tweak is at the heart of what I do with Quiet Power Strategy clients.
But really, how big a difference can precise positioning make? The right positioning can inspire you to innovate on the service you’ve always offered. It can lead to a new product. It can turn around a failed launch or give you the perfect messaging for the podcast you’ve been wanting to start.
That’s what Kathryn Brown’s case study is all about.
When Kathryn came to us, she had a functional side business supporting clients 1:1 with project management and productivity help. She was successful but she didn’t see how she could grow what she had into a business that would replace her excellent day job.
Something needed to change. Was it a new product? A different marketing tactic? A new set of clientele? She just didn’t know. Here’s what happened:
Kathryn Brown, founder of Creating Your Plan
Before joining Quiet Power Strategy, I was working 50+ hours in my day job while building my coaching business nights and weekends. Clients were coming in, but I didn’t feel like I had a handle on the bigger picture—including how I could transition from 1:1 client work to something more sustainable long term. I was worried that it was going to take another whole year before I could even consider reducing my hours in my day job.
Fast forward about halfway into Quiet Power Strategy, I knew without a doubt that I would be able to transition from full time to part time in my day job. Making this decision was one of the most freeing moments in my business-building to date. I had spent about 9 months trying to make the “right decision,” but it wasn’t until I went through Quiet Power Strategy that I knew it was do-able. The result of this decision was two-fold — I gained 2 full days a week (not including weekends) to build my business, and I confidently let go of 40% of my day job salary knowing I could absolutely bring in more than enough income to cover the difference.
I was able to hone in on my messaging about what makes my business different than others who offer systems and productivity coaching. My tag line, “Productivity is a CREATIVE practice” came out of this process, and that slight shift in messaging opened up the opportunity to create and beta test a “done with you” systems design and implementation service, my most expensive service to date, raise my price of my small group program, create a few smaller offers around work life balance, and offer an “add-on” service for clients as they transition from more intensive 1:1 coaching.
Often the difference between where you’re at now and where you want to be isn’t some big sexy change, idea, or formula, it’s something small–quiet, even–and unassuming. I’ve seen this happen in my own business where a small change in positioning (and the subsequent changes it led to) was directly tied to 130% revenue growth in 2014.
I love how Kathryn used a single insight to not just create a new tagline but as the basis of new offers, new pricing, and new organization. That made all the difference for her in revenue, time, and confidence.
What could it do for you?
If you’d like to learn more about Kathryn and how productivity is a creative practice, hop on over to her website, Creating Your Plan.