Your ideal customer or client:
- is ready for what you have to offer.
- makes a decision based on desire and not fear.
- will benefit the most from what you’re offering.
- values what you offer more than what it costs.
- is willing to pay more than full price (see above).
- shares similar values with you.
- looks to you as an authority, expert, artist, visionary.
Those are the non-negotiables.
The rest is up to you.
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