One of the most fun parts of being an entrepreneur is the ability to generate revenue from nowhere. Of course, it’s not really coming from nowhere. You need to be able to spot an opportunity, create the right conditions for success, and make it all happen.
It’s not that it’s easier said than done but that it takes a type of perception that needs to be worked at. The good news is that anyone can learn this type of perception and learn it quickly. It’s one of the things that I teach our clients in Quiet Power Strategy™.
- They learn that opportunities are most often driven by their customers’ evolving needs. In other words, you’ve probably nailed one need at this point so now you need to ask, “What do they need next?”
- Then they learn how to create valuable experiences that require very little work to produce. Instead of trying to get everything right, they only prioritize what their ideal customer truly cares about. They also take into account what is going to make them as both a business owner and a value deliverer most effective.
- Finally, they create a plan to make it happen. We focus this around their Chief Initiatives so that they have the kind of focus that not only transforms the way they work on a day-to-day basis but transforms the way others perceive their businesses.
Breanne Dyck, a brilliant learning strategist who has helped me craft my last two CreativeLive workshops, used this system to generate unplanned revenue and seriously up-level the way her business is perceived in the market. Not only that, but the way she perceives herself and her business has changed. Here’s her story:
“Create a plan to generate $8000 in un-planned for revenue during the course of the program.”
That was the challenge that Tara gave us in September, at the start of Quiet Power Strategy™.
My gut response was, “$8000? Unplanned?! In four months!?!”
It’s not that I didn’t want the revenue; I just didn’t see how it could be possible. My plan for the rest of the year had included no new sales cycles, offers or clients. Just taking the program.
What I didn’t realize at the time was that this “plan” was really just me holding myself back. Over the next few months, the coaches helped me strip away that false complacency and lack of confidence. Nothing was sacred; everything I thought I knew went under the microscope.
I thought I helped online entrepreneurs who wanted to create online courses. Turns out, “my people” are business owners who want to be recognized as best-in-class, every time they show up in the world.
I knew they liked my experience, smarts, and ability to apply theory to the “real world.” But I learned that they love my drive for excellence, my ability to quickly zero in on opportunities, and my dedication for making them – and their work – stand out.
Quiet Power Strategy™ didn’t create this knowledge. Instead, it helped me to articulate it and bring it together, so I could stand firmly and confidently in the overlap. In doing so, I found a brand new business model, a new way of talking about my work, and a set of all-new offerings.
Looking back now, I can hardly believe that so much could change in such a short period of time. There was a lot of unlearning to do; a lot of stepping outside of my comfort zone; a lot of trusting myself and my instincts. But every step moved me closer and closer to where I want to be.
And that insurmountable-feeling challenge?
I knocked it out of the park, with more than $10,000 in new, unplanned revenue. My January 2015 sales alone exceeded 1/3rd of my total prior-year revenues.
What I’m most excited about, though, is that I know the best is yet to come.
If you’re looking to develop a best-in-class workshop, program, or course, I cannot recommend Breanne more highly. She has helped me infuse incredible value into my teaching and create experiences that are grounded, measurable, and truly beneficial to my students. You can find out more about her Elevate sessions and get access to over 9 coaching videos by clicking here.
And if you’re ready to learn how to start applying these principles to your business, I invite you to check out my free training on creating your Chief Initiative and finding the focus that not only transforms the way you work but the way people perceive your business. Click here to register–FREE.