It doesn’t matter how much time, energy, blood, sweat, or tears you put into marketing and selling what you’ve already created if it isn’t designed to get you where you want to go.
The beauty of starting a business today is that it can be rough & tumble, fast as lightening, and fly by the seat of your pants. You don’t need to know what you’re doing and you don’t need to plan ahead. But I often see business owners stay stuck in this cycle of unintentional creation.
They keep creating products or programs. They keep creating marketing campaigns. They keep creating content.
But they don’t create a true system for growth.
They end up frustrated–sometimes at the edge of burnout–and tell me, “I’ve realized that what’s gotten me here won’t get me where I want to go.” Yes, exactly.
You can make money, change lives, and create great stuff without a plan. But if you want to take a break, realize a big goal, create a legacy, and level up your earnings in a big way, you need more.
When Adrianne Meldrum, founder of The Tutor House, came to Quiet Power Strategy, she was ready to make some changes and try things she hadn’t done before in the name of creating an intentional, cohesive strategic plan. Here’s her story:
Adrianne Meldrum, The Tutor House
324 hours lost. Hours I couldn’t get back no matter how much I wanted to. These hours were not lost watching television or browsing social media. They were not on account of making mistakes and fixing them. The hours were the victim of worry. Worry was starting to take the joy out of running a small business for me. At night when my entire home was quiet, I was awake worrying if I had made some serious mistakes in my business. It had to be something serious because I did a lot of things right in my business.
I had opt-ins, products, a podcast, a new app, and a tribe of dedicated followers. I often would feel hopeful that the launch of my newest idea would be the ticket that would finally set me on the path to profit. It just had to be some huge mistake that I was overlooking. It had to be! The question that always ended this barrage of thoughts was, “Why was I spending so much time working without much in profit? Is this really worth it?”
Just when I was ready to throw in the towel with my business so I could claim my life (and my sleep) back, I got an email from Tara inviting me to her free webinar about doing business your way. This caught my eye. I attended the webinar and then devoured her eBook. So much of what Tara was saying made sense to me. The way I was doing business is what other people were advising and in fact may not work at all for my own business. For the first time, I felt the weight of what Tara was saying. My unique talents were the key to my business success and she could show me how to harness them.
During my time in the Quiet Power Strategy program, I felt empowered after each lesson. I understood myself better as a person and why my tribe is attracted to what I have to offer. Tara taught us about personal archetypes, or how the world perceives you. When I saw my results, I couldn’t believe how well they fit me. I found a lot of value in understanding how to use this knowledge to make decisions in my business. It made writing sales copy easier and also allowed me to embrace some of my limitations so that I would look to add other team members that had different strengths than mine in the future.
Quiet Power Strategy taught me to start with the end in mind when creating a product first. This was a game changer for me! My flagship product resonates with my audience because I was able to make the benefits clear. Before I would slave away at the new product and then write my sales page when I was exhausted and just ready to be done. By swapping those actions, I was able to use some of those key phrases that connect my audience and I, directly into my product bringing it full circle.
Quiet Power Strategy has also completely changed my mindset. Tara taught us about valuing ourselves and our unique craft whatever it may be. During one of our group phone calls, she was able to help me bust through some assumptions I had about my audience and make a plan to succeed. I’ll be honest, there were tears when I realized that the pricing I chose was one of those big mistakes that I didn’t see and lost sleep over. Pricing based on value affects so many pieces of your business. Now I have the confidence to take my business and navigate it back onto the right path.
Tara and her team taught me how to re-work what was already working in my business for maximum impact right away. After completing Quiet Power Strategy, I have earned ⅔ of what I originally invested within three weeks of finishing and I am on track to earn the rest back within a month. This was some of the best money I’ve ever invested in myself.
I sleep really, really well these days because I know how to confidently move my business forward with tools like the Business Model Review, the Quiet Power Inventory, the Customer Perspective Process, and the Chief Initiative. With the help of QPS, I’ve had my first ever successful launch!
To echo other QPS-ers, “This process is freaking changing my life!” I am excited to work through the lessons again and uncover new insights. Thanks Tara and Team!
One of the biggest realizations Adrianne made was that she was actually underselling her products. By not connecting them to outcomes that her customers already knew they wanted, she was convinced they wouldn’t pay more than $10 or $20. We tied real, urgent results to what she was already selling, put it into a complete package, and raised the price by a factor of 10.
Now she’s selling more than she’s ever sold before.
If you’d like to learn more about Adrianne and her Tutor Business Framework program, click here.
This session of Quiet Power Strategy is half sold out. Join us for the Fall Session (we start September 28) and create your personalized strategic plan with our hands-on support. Click here to learn more.