Hi, I’m Tara Gentile.

I have a question for you: could you keep doing business like this for the next 15 years?

Do you want to?

If you’re like me, you want to build a company that not only survives but thrives over the next 5, 10, 15, even 20 years or more. You want to reap the personal benefits—and you also want to use your business as a launchpad for doing great work, helping others succeed, and making a difference in your community.

But, something stands in your way. It’s the same thing that makes the prospect of continuing to do business as you are now for the next 15 years seem miserable.

I call it The Juggle.

Every entrepreneur deals with The Juggle. You try to balance, shuffle, and catch all the marketing, operations, customer service, networking, product development, and sales tasks you know you should be doing. And, inevitably, balls get dropped.

You feel overwhelmed, exhausted, and maybe even out of control.

I believe that innovative, visionary small business owners like you ought to be leaders and change-makers in our communities and culture—not struggling to keep up.

I also believe that you should never feel like the next ball you drop could me the difference between surviving one more day and seeing all your hard work collapse in front of you.

I’ve helped 1000s of small business owners get clear on what works for them, drop the things that don’t, and tame The Juggle.

How? I connect them to each other.

I do that 3 ways:

First, with CoCommercial, the support network for small business owners in the digital age. I’m the founder & CEO—but most importantly, I’m a superuser.

Second, with the What Works podcast where I talk to entrepreneurs about what’s actually working for them right now and deep dive on how they make it happen.

Third, with the What Works Business Immersion, an inquiry-based approach to learning about your own business.

If you’d like to learn more about my approach and philosophy, check out some of my best articles on small business from the last 9 years. Or, learn more about me here.

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